How about this pricing strategy — You pay for the product with ‘your time’. That’s exactly what IKEA has done in the UAE. As I understand, one of the biggest issue with any IKEA store is it’s physical location. It is generally quite far from the centre of the city…

Entering the Multiverse About 2300 years ago, the Chinese philosopher Chuang Tau dreamt of a butterfly. He got up in the morning and asked himself a question: “How would I know if I was Chuang Tzu dreaming of a butterfly — or if right now I’m a butterfly dreaming I’m…

“Who killed the GE model?” Was the title of the July 2018 article in the Harvard Business Review. The GE model dates back to 1970s when Reginald Jones created a structure that would end up becoming a standard for the industry. This was carried forward by Jack Welch for next…

Inflation is considered as an economic phenomenon. It is also a psychological phenomenon. That makes a deadly combination, especially in a democratic system, where the ruling party and the opposition parties speak different languages communicating different interpretations of the data made available. No wonder the economies (and economists) across the…

Some facts before we consider the paradox: The total value of cryptocurrency is pegged at over $3 trillion… that’s more than the market value of companies such as Apple and Microsoft, and bigger than the GDP of many nations. United States happen to be the biggest market for cryptocurrency, followed…

The Problem is Assumptions 2004: Nokia creates a tablet that can help you surf the internet, work remotely on your numbers and help you create documents. We never see the product. 2010: Apple launches iPad. 2013: Nokia starts losing its leadership stature in the market. – — – — –…

How about this pricing strategy – You pay for the product with ‘your time’. That’s exactly what IKEA has done in the UAE. As I understand, one of the biggest issue with any IKEA store is it’s physical location. It is generally quite far from the centre of the city…

Ready Player One gave us the glimpse of it and now, Mark Zuckerberg is betting on it as the future of Social Network. Firms including Epic and Microsoft are investing huge monies for carving their presence in their unique Metaverse. …

Over the last decade, I have noticed a complete transformation of the sense of marketing in organizations. Traditionally, we would try and understand the need of the customers and then craft a product or a service to capture the need, but today, we create needs in the minds of the…